Mention marketing to a traditional yoga studio owner or teacher and you may see a blank stare. It’s far from a peaceful topic. Many yogis struggle with marketing their yoga studios and watch helplessly as class sizes shrink. If you’re trying to find balance in marketing your yoga studio (and getting your students back into class!), here are a few tips to consider.
Why Marketing is so important for a yoga Studio?
Although yoga first came to the United States in the late 1800s, it was not until the 1950s that it began to gain acceptance as a physical and spiritual practice. When Swami Satchidananda opened Woodstock in 1966, the world was awash with mud-soaked ecstatic practitioners who have since flocked to yoga studios across the United States. As of 2021, there are approximately 42,752 yoga studios in the United States.
The popularity of yoga continues to grow, and so do the number of places offering this practice. This also means that it can be difficult to stand out in a sea of yoga pants and singing “Oms”. Competition for stores in this non-competitive practice is fierce. Therefore, marketing your yoga studio is critical to help you attract (and keep) new students in your area.
10 Tips for your Yoga Studio Marketing
This is the age of the Internet. And also this is the best time for online things. People are more likely to finish shopping and getting buzz from the Internet, especially the young. If you want to catch the eyes of new and young clients, you have to do online marketing indeed.
The following 10 tips are suitable for most yoga studio owners. Hope you can find them helpful.
- Brand Setting Up
- Reasonable Email Marketing
- Social Media Promotion
- Build Google Profile
- Use Google My Business
- SNS Video Live
- Reliable CRM System
- Consider Groupon promotions
- Host themed yoga events
- Organize or participate in partnered events
1. Brand Setting Up
If you want to attract more students, the first thing is to build a Brand. You can open a web or blog to share some workout tips. And also, create some social media accounts for your studio. It is the trend for all Business.
2. Reasonable Email Marketing
An email marketing strategy is a great way to reach out to your students on a regular basis. Think about welcome emails, class reminders, blog posts, announcements of special events and promotions, and other useful information your students may need.
Many of these can be set up and run automatically (e.g., welcome emails), while others may require more attention (e.g., special events or schedule changes).
But before you send marketing emails, you’d better check the validation of the email addresses they left. There are so many bulk email address verification tools, such as Email Verifier Online, Email-Checker, Mailerlite…
3. Social Media Promotion
Social media marketing for yoga studios is the place to build authentic relationships with potential students off the mat.
An effective social media marketing campaign doesn’t focus on fancy yoga clothes and complicated poses that represent a stereotypical yogi. The best campaigns explore what yoga means to students and deepen the conversation with them.
This means regularly sharing content that reflects your studio and your students, with a tangible focus on community building and the uniqueness of your studio.
Recommend: Instagram, Pinterest, TikTok…
4. Build Google Profile
Google processes over 5.5 billion searches per day and has nearly 91% of the search engine market share worldwide. Your Google profile is your studio’s digital business card and it is important to make sure the information is complete, persuasive and correct. Make sure to list your studio address, have a profile picture, and publish the studio hours. You can also link to your website to see the full schedule of classes.
Have more than one location? Searches for “near me” have increased 900% in the last few years, so it’s crucial to optimize your Google profile for all locations as well.
5. Use Google My Business
Because few yoga studio owners have spare money, money to market a yoga studio can be scarce. Google My Business is a free tool that comes with your Google Business account. Announce promotions, add pictures, and promote events, all for free and all shareable to social media.
6. SNS Video Live
With a 59% increase in engagement on video posts (including Facebook Live), video helps your studio stand out in the ever-changing algorithm your fans see on their Facebook feed.
Not only Facebook, but also YouTube, TikTok… These social network service applications also allow users to broadcast LIVE.
7. Reliable CRM system
Each has apps that students can use, and both can be linked to Perkville (if your studio offers that!).
8. Consider Groupon promotions
Thoughtfully designed and implemented, Groupon can encourage new students to give your studio a try.
The trick is to keep them coming back, so be mindful when designing your Groupon
9. Host themed yoga events
Goat Yoga? Cat yoga? Breath and brew yoga (free beer after savasana)?
Themed yoga events highlight your fun side and introduce your practice in a non-threatening way to students who may not have fully embraced the concept of yoga.
10. Organize or participate in partnered events
Collaborative events leverage the marketing efforts not only of your studio, but also of your partners. These can be a fun way to find students to host, for example.
- Offer special classes with charity fundraisers
- Partnerships between your studio and your favorite community spaces
- Offer donated classes or presentations at health-themed events
Choose what is authentic to your studio and work with the people and products you support to get the best results.